Oh Ikea of Denmark!

photo http://www.psfk.com

I was looking at the new Ikea DK catalogue and I was really surprised by the new service offered at the Ikea shops here in Copenhagen: you can loan a bike with trailer, for free, in order to bring home your stuff!

Ikea of Denmark found out that apparently 20% of their customers use their bikes to get to Ikea. And they came out with this brilliant idea. I doubt you’ll ever see me on one of these though…

photo from ikea.dk

(Oh but don’t be fooled by this beautiful environmentally-friendly, Dane-friendly initiative, Ikea can be evil! Probably most of you know already that Swedish company Ikea traditionally has fun naming all products you step on – like carpets – with Danish names…Evil Scandinavian humor! ahahaha!)


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